Purely Accounting You Need At The Price You Agreed


Welcome to Pure Accounts, a dynamic and innovative new accountancy practice on the South Coast that pride ourselves in proactively going the extra mile for our clients. Here at Pure we offer a fully bespoke package to suit your business and personal requirements.


Accountants With A Difference
No ticking clock with charges by the hour! Because we don’t operate like a traditional accountancy firm we don’t charge fees in the conventional way either. Once a price is agreed for a level of service there are no extra charges. We believe clients receive the best level of service when they have an open two-way dialogue with their Accountant. As such clients are encouraged to get in touch to put their minds at ease without fear of hidden costs.
We believe for you to receive the very best service it is essential to have an open dialogue with your Accountant. As such we always encourage clients to pick up the phone and speak to us to put minds at ease without fear of hidden costs.
“At Pure Accounts we strive to offer more than your typical Accountant. Once a fixed fee is agreed, there won’t be any nasty surprises”

Stuart McInnes
Founder, Pure Accounts
Our Expertise

Accountancy
Whether you operate as a Sole Trader, Partnership, CIS Contractor or Director of your own Private Limited Company we ensure timely filing of all required statutory documents to the relevant bodies.

Tax
All accountants can make you tax compliant but we proactively prepare and review all accounts and tax returns to ensure maximum tax efficiency and get you any tax refunds due as soon as possible.

Medical
If you are a Partner of a GP Practice, a Locum, a Dentist, a Hygienist or other health professional we have the specialist knowledge and experience of your sector to provide any support you may need.

Bookkeeping
Keeping business records is time-consuming but is required by law so we ensure it is done accurately and on a timely basis to meet all relevant deadlines and to free you up to run your business.

Financial Consulting/Planning
Be it a new startup or established business we can review your finances and advise on budgeting, cashflow, payroll, pensions, and other legitimate means of reducing tax and saving money.

Property/Landlord
Landlords and Developers who generate income from properties may have to consider income tax, capital gains tax, corporation tax, inheritance tax and even VAT so we can help maximise your tax efficiency

Why Choose Pure Accounts?
Years Of Experience
With over 20 years experience, you're in safe hands with Pure Accounts.
Trusted By Business
We're trusted by businesses both large and small.
Fixed Fees
Once a fixed fee is agreed up front for the level of service you choose there won’t be any nasty surprises later!
Great Service
Clients can get in touch any time they want to put their minds at ease without fear of hidden costs.
Ian Burns05/06/2025Trustindex verifies that the original source of the review is Google. Stuart has always gone out of his way to help with any issues with HMRC, excellent service highly recommend. Rhys Gibson21/05/2025Trustindex verifies that the original source of the review is Google. I Have had such a great experience with pure accounts nothing but great communication and very reliable. Always there to talk to and give advice on any number of things would highly recommend. Olivia Fothergill08/04/2025Trustindex verifies that the original source of the review is Google. Couldn’t reccomend Stuart enough. Super helpful and informative. Very friendly and answered all of my questions and questions with great knowledge. Wendy Sandy05/03/2025Trustindex verifies that the original source of the review is Google. Immensely grateful to Stuart for his invaluable help concerning my personal tax assessment and setting my mind at rest - no more sleepless nights! He responded quickly to my dilemma and I can highly recommend his services. Many thanks. Jacqui Shortman05/02/2025Trustindex verifies that the original source of the review is Google. I was so concerned regards my tax situation and Stuart was able to reassure me which was invaluable and took all the stress away. I wouldn’t go anywhere else for any future help and advice. Jacqui John Pettitt03/02/2025Trustindex verifies that the original source of the review is Google. My wife has been Using Stuart for over 10 years now for her dog grooming business based in Portsmouth .He is so professional aways their to help at any point wouldn’t trust anyone else :) Maggie Gould20/01/2025Trustindex verifies that the original source of the review is Google. Very positive experience of working with Stuart. Great communication and I would recommend his services. Chris Jordan03/12/2024Trustindex verifies that the original source of the review is Google. Stuart’s service has been excellent from start to finish. As a new business, having to wrap my head around tax returns and the dos and don’ts was challenging. His help has been invaluable. The charges are reasonable and he’s more than willing to clarify any details. 100% recommended. Lee Colvin18/11/2024Trustindex verifies that the original source of the review is Google. Following a very nasty surprise from HMRC, Stuart spent time to review the information, and because there was no saving to be made, offered his service for free. I would thoroughly recommend Stuart for his advice and his superb customer service. Emmanuel Mungai14/11/2024Trustindex verifies that the original source of the review is Google. I have been with Pure Accounts for about a year now. In this time, I have been amazed at the efficiency and the customer service that I have received! Stuart, the owner, always seems to make time and pushes the boundaries of helplessness to another level. I have noted that, it’s not about the money at Pure Accounts, yet the friendly professionalism is never compromised. I highly recommend this firm.Google rating score: 5.0 of 5, based on 59 reviews