Purely Accounting You Need At The Price You Agreed

Welcome to Pure Accounts, a dynamic and innovative new accountancy practice on the South Coast that pride ourselves in proactively going the extra mile for our clients. Here at Pure we offer a fully bespoke package to suit your business and personal requirements.

Services Include

  • Accountancy
  • Tax
  • Medical
  • Bookkeeping
  • Financial Consulting
  • Financial Planning

Make An Appointment

Contact us today and see how Pure Accounts can help.

Accountants With A Difference

No ticking clock with charges by the hour! Because we don’t operate like a traditional accountancy firm we don’t charge fees in the conventional way either. Once a price is agreed for a level of service there are no extra charges. We believe clients receive the best level of service when they have an open two-way dialogue with their Accountant. As such clients are encouraged to get in touch to put their minds at ease without fear of hidden costs.

We believe for you to receive the very best service it is essential to have an open dialogue with your Accountant. As such we always encourage clients to pick up the phone and speak to us to put minds at ease without fear of hidden costs.

“At Pure Accounts we strive to offer more than your typical Accountant. Once a fixed fee is agreed, there won’t be any nasty surprises”

Stuart McInnes

Founder, Pure Accounts

Our Expertise


Whether you operate as a Sole Trader, Partnership, CIS Contractor or Director of your own Private Limited Company we ensure timely filing of all required statutory documents to the relevant bodies.

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All accountants can make you tax compliant but we proactively prepare and review all accounts and tax returns to ensure maximum tax efficiency and get you any tax refunds due as soon as possible.

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If you are a Partner of a GP Practice, a Locum, a Dentist, a Hygienist or other health professional we have the specialist knowledge and experience of your sector to provide any support you may need.

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Keeping business records is time-consuming but is required by law so we ensure it is done accurately and on a timely basis to meet all relevant deadlines and to free you up to run your business.

Financial Consulting/Planning

Be it a new startup or established business we can review your finances and advise on budgeting, cashflow, payroll, pensions, and other legitimate means of reducing tax and saving money.


Landlords and Developers who generate income from properties may have to consider income tax, capital gains tax, corporation tax, inheritance tax and even VAT so we can help maximise your tax efficiency

Why Choose Pure Accounts?

Years Of Experience

With over 20 years experience, you're in safe hands with Pure Accounts.

Trusted By Business

We're trusted by businesses both large and small.

Fixed Fees

Once a fixed fee is agreed up front for the level of service you choose there won’t be any nasty surprises later!

Great Service

Clients can get in touch any time they want to put their minds at ease without fear of hidden costs.

Doing my tax return with Pure Accounts was so easy and stress free. Stuart took the time to explain everything which made the process a breeze. Would definitely recommend.
Kelly Rayner
Kelly Rayner
Stuart did my tax return, he was very professional & quick, highly rated, thankyou
Susan Taylor
Susan Taylor
Stuart has provided sound tax advice to both me and my husband over the last tax year. His communication skills are well honed and he is able to apply his advice in a way that is easy to understand and follow. I would not hesitate in recommending Stuart to anyone seeking advice on tax issues.
Penelope Ormerod
Penelope Ormerod
A wonderfully friendly, efficient service - thank you, Stuart, for digging me out of a hole I had dug with alarming ease and was giving me sleepless nights!
Charlotte Webb
Charlotte Webb
I would highly recommend Pure Accounts. Stuart makes the whole self-assessment tax return so easy and painless! Communication is excellent and any queries are quickly answered. Do not hesitate to contact them for all your accounting needs!
Timothy Evans
Timothy Evans
Stuart has been great. He has sorted my tax out without a fuss. He has answered my questions, which were many, and always had the answer for them. He replied within 24 hours at every occasion which is great considering I prefer email communication. Could not rate him highly enough for finance issues.
Neil Patel
Neil Patel
A fine service. Managed to sort out an erroneous tax return for me very swiftly. I have no complaints whatsoever.
Jack Ellis
Jack Ellis
Stuart has made everything very easy for us. He has been easy to deal with and has provided a very professional service. Recommended.
Lucy phipps
Lucy phipps
Again, my experience with Pure Accounts has been excellent. I would thoroughly recommend their services.
Firefly Fitness Pilates
Firefly Fitness Pilates
I cant rate Stuart highly enough, he is so efficient, his communication is exceptional & he made the whole process so smooth & painless.