About Us
We’re a young, dynamic and innovative accountancy practice that pride ourselves in proactively going the extra mile for our clients.
Accountants With A Difference
No ticking clock with charges by the hour. Because we don’t operate like a traditional accountancy firm we don’t charge fees in the conventional way either. Once a price is agreed for a level of service there are no extra charges. We believe clients receive the best level of service when they have an open two-way dialogue with their Accountant. As such clients are encouraged to get in touch to put their minds at ease without fear of hidden costs.
We believe for you to receive the very best service it is essential to have an open dialogue with your Accountant. As such we always encourage clients to pick up the phone and speak to us to put minds at ease without fear of hidden costs.
Why Choose Pure Accounts?
Years Of Experience
With over 20 years experience, you're in safe hands with Pure Accounts.
Trusted By Business
We're trusted by businesses both large and small.
Fixed Fees
Once a fixed fee is agreed up front for the level of service you choose there won’t be any nasty surprises later!
Great Service
Clients can get in touch any time they want to put their minds at ease without fear of hidden costs
Founder and Owner of Pure Accounts Stuart McInnes has over 20 years accountancy experience in practice and industry having started his career at Her Majesty’s Revenue & Customs.
From there he qualified professionally with the Association of Tax Technicians whilst working for a family run firm that grew into a Top 40 practice as recognised in the Accountancy Age Top 100 Firms. Stuart then broadened his tax skills at both a Top 25 practice and a prestigious Top 10 firm gaining Xero Certification along the way.
Stuart then moved into the corporate world as the HR & Finance Director of a telecommunications company to expand his commercial awareness and before starting up Pure Accounts.

Stuart McInnes
Founder, Pure Accounts
Posted on Raymond Hawkins18/12/2025Trustindex verifies that the original source of the review is Google. I contacted Stuart about a query with my Company pension he came back to me quickly & asked to look at the Documentation. Stuart then sat down with me & went through the figures explaining that there was nothing really to worry about. Thanks Stuart i can now relax again & enjoy my retirement.Posted on Melissa Liepa30/11/2025Trustindex verifies that the original source of the review is Google. Having started a small online sales business, the thought of undertaking a Self Assessment was stressful. Stuart however, put my nerves at ease with his expertise and clear communication. Stuart was also very supportive with answering any questions that I had. I would recommend his services to anyone. I look forward to working with Stuart again for Self Assessment Number 3!Posted on Dale Law13/11/2025Trustindex verifies that the original source of the review is Google. I was anxious having never needed to complete a tax return before, but Stuart has been really helpful! He was happy to answer all my questions and provided guidance throughout. I won’t dread the process next year! Thank you StuartPosted on Andy Kindleysides16/09/2025Trustindex verifies that the original source of the review is Google. Stuart responded to my query very quickly. He was very knowledgeable and patient with me answering all my questions. I would highly recommend Stuart and Pure AccountsPosted on Lesley J26/06/2025Trustindex verifies that the original source of the review is Google. Excellent, prompt and expert advice once again. Highly recommend.Posted on Josh Day11/06/2025Trustindex verifies that the original source of the review is Google. Professional, polite and friendly. Will always recommend.Posted on Ian Burns05/06/2025Trustindex verifies that the original source of the review is Google. Stuart has always gone out of his way to help with any issues with HMRC, excellent service highly recommend.Posted on Rhys Gibson21/05/2025Trustindex verifies that the original source of the review is Google. I Have had such a great experience with pure accounts nothing but great communication and very reliable. Always there to talk to and give advice on any number of things would highly recommend.Posted on Olivia Fothergill08/04/2025Trustindex verifies that the original source of the review is Google. Couldn’t reccomend Stuart enough. Super helpful and informative. Very friendly and answered all of my questions and questions with great knowledge.Posted on Wendy Sandy05/03/2025Trustindex verifies that the original source of the review is Google. Immensely grateful to Stuart for his invaluable help concerning my personal tax assessment and setting my mind at rest - no more sleepless nights! He responded quickly to my dilemma and I can highly recommend his services. Many thanks.Google rating score: 5.0 of 5, based on 65 reviews
