About Us
We’re a young, dynamic and innovative accountancy practice that pride ourselves in proactively going the extra mile for our clients.
Accountants With A Difference
No ticking clock with charges by the hour. Because we don’t operate like a traditional accountancy firm we don’t charge fees in the conventional way either. Once a price is agreed for a level of service there are no extra charges. We believe clients receive the best level of service when they have an open two-way dialogue with their Accountant. As such clients are encouraged to get in touch to put their minds at ease without fear of hidden costs.
We believe for you to receive the very best service it is essential to have an open dialogue with your Accountant. As such we always encourage clients to pick up the phone and speak to us to put minds at ease without fear of hidden costs.
Why Choose Pure Accounts?
Years Of Experience
With over 20 years experience, you're in safe hands with Pure Accounts.
Trusted By Business
We're trusted by businesses both large and small.
Fixed Fees
Once a fixed fee is agreed up front for the level of service you choose there won’t be any nasty surprises later!
Great Service
Clients can get in touch any time they want to put their minds at ease without fear of hidden costs
Founder and Owner of Pure Accounts Stuart McInnes has over 20 years accountancy experience in practice and industry having started his career at Her Majesty’s Revenue & Customs.
From there he qualified professionally with the Association of Tax Technicians whilst working for a family run firm that grew into a Top 40 practice as recognised in the Accountancy Age Top 100 Firms. Stuart then broadened his tax skills at both a Top 25 practice and a prestigious Top 10 firm gaining Xero Certification along the way.
Stuart then moved into the corporate world as the HR & Finance Director of a telecommunications company to expand his commercial awareness and before starting up Pure Accounts.

Stuart McInnes
Founder, Pure Accounts
Posted on Kirsty Fothergill27/04/2026Trustindex verifies that the original source of the review is Google. Highly recommend Stuart at Pure Accounts. Wouldn’t go to anyone else. He is friendly, professional, gives the best advise allowing me to just focus on my business. More importantly he helps it makes sense to me!Posted on Paul Spencer23/04/2026Trustindex verifies that the original source of the review is Google. After having issues with my previous accountant, I contacted Stuart to help with my self assesment and other tax advice. He was very quick to respond, explained everything in easy to understand terms and quickly resolved the issues and questions I had. Highly recommend, thank you.Posted on Brenda Laidler23/01/2026Trustindex verifies that the original source of the review is Google. Stuart is such a lovely man sorting my tax returns out, I would recommend him to anyone, thank you for making life easierPosted on Wastell Candice14/01/2026Trustindex verifies that the original source of the review is Google. Highly recommend Stuart at Pure Accounts! Responsive, efficient, courteous and most importantly he knows his trade, leaving me to focus on business. Having a good accountant in the background is a great comfort and Stuart is certainly that. He recently turned a HMRC issue around within 24 hours; from a self employed individual he has my vote all day long. Thank you.Posted on irene corral08/01/2026Trustindex verifies that the original source of the review is Google. I first got in touch with Stuart when my freelance work started needing more complicated tax returns. Since English isn’t my first language, the whole process felt confusing and stressful. He made sure I understood everything clearly and was super patient guiding me through it all. He’s been helping me ever since and always goes above and beyond. Stuart is a really reliable and professional accountant. I honestly can’t recommend him enough! Thanks so much, Stuart, for all your support over the years.Posted on Iano Abutanl06/01/2026Trustindex verifies that the original source of the review is Google. Fantastic service from start to finish. Whole process was explained clearly and was stress-free from my experience! Would happily recommend Stuart to anyone looking for a reliable accountant.Posted on Raymond Hawkins18/12/2025Trustindex verifies that the original source of the review is Google. I contacted Stuart about a query with my Company pension he came back to me quickly & asked to look at the Documentation. Stuart then sat down with me & went through the figures explaining that there was nothing really to worry about. Thanks Stuart i can now relax again & enjoy my retirement.Posted on Melissa Liepa30/11/2025Trustindex verifies that the original source of the review is Google. Having started a small online sales business, the thought of undertaking a Self Assessment was stressful. Stuart however, put my nerves at ease with his expertise and clear communication. Stuart was also very supportive with answering any questions that I had. I would recommend his services to anyone. I look forward to working with Stuart again for Self Assessment Number 3!Posted on Dale Law13/11/2025Trustindex verifies that the original source of the review is Google. I was anxious having never needed to complete a tax return before, but Stuart has been really helpful! He was happy to answer all my questions and provided guidance throughout. I won’t dread the process next year! Thank you StuartPosted on Andy Kindleysides16/09/2025Trustindex verifies that the original source of the review is Google. Stuart responded to my query very quickly. He was very knowledgeable and patient with me answering all my questions. I would highly recommend Stuart and Pure AccountsGoogle rating score: 5.0 of 5, based on 71 reviews
